Frequently Asked Questions
Real answers to the questions moving-company owners actually ask before working with us, not a sanitized version.
Who actually works on my account?
Vincent and his team work on your account personally. We hire and train our own staff rather than outsourcing execution to contractors.
We hold our team to the same standard we hold ourselves to. Your account is managed by people invested in your success, not handed off to a rotating cast of freelancers you'll never talk to.
What does onboarding actually look like?
Onboarding varies somewhat by account, but every client spends 90–120 minutes with their personal Customer Success Manager up front to set expectations and get access set up correctly.
During that session, we set expectations, and get access to your website, Google Business Profile, and ad accounts as needed, so everything is properly in place before we start working, instead of losing the first few weeks to setup friction.
What happens if I'm not seeing results after 90 days?
Every method we use has been tested in our own business first before we bring it to a client, so we work hard to make sure this doesn't happen. But we won't pretend results are guaranteed for every business in every market. What we can guarantee is that you're never stuck paying for something that isn't working.
We don't lock clients into long-term contracts, because we don't think that's the right way to do business. If you want to stop working with us, there's no hard feelings, and we'll still try to point you in the right direction.
Can I switch plans later?
Yes. Plenty of clients start on Local and move up to Priority or White Glove as their business grows and results come in.
Heavy Lifting Marketing is built to grow with you. Switching tiers doesn't mean starting over from scratch, it means adding the services that make sense once you're ready for them.
Which plan is right for my moving company?
Local fits companies under $1M/year that need the fundamentals: website, LSA, foundational SEO, and review automation. Priority fits $1M–$5M/year companies ready to add paid ads and enhanced SEO. White Glove fits companies over $5M/year that want full-service support, including content, photography, and team training.
See the full breakdown of what's included in each tier → Every individual offering links to its own page if you want the specifics before deciding.
Is ad spend included in the price?
No. Ad spend is paid directly to the ad platforms (Google, Meta) by you, separate from our management fee.
This keeps your ad budget under your own control and fully transparent: you can see exactly what's being spent where, rather than it being bundled into an opaque agency fee.
What's the minimum commitment?
None. No long-term contracts, cancel anytime.
We don't believe locking clients into lengthy contracts is the right way to build trust. If we're doing our job well, you won't want to leave anyway.
How is Heavy Lifting Marketing different from a generalist agency?
We only work with moving companies, and both founders personally built and operated a moving company (Moulton Brothers Movers, 2021–2025) before starting the agency.
That's not a marketing line. It shows up in specifics most generalist agencies get wrong: how moving-company pricing actually works, what customers are anxious about before booking, and where leads fall through the cracks in a way only someone who's run trucks and crews would catch. See how we compare to other agencies in this space →
Still have a question we didn't cover? Get in touch and we'll answer it straight.
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